La Rouviole is a french winery that has a strong link with the game of chess. In reference to this game, the letters of the logo were first thought of as tangible pieces, which can easily be taken in hand and moved on its base. Some letters are then chiseled, bringing a vegetal side (leaf or bud) and a mineral side (cut stone). The labels are designed in a checkerboard of two squares. One with text and the other bringing texture and life to this black and white identity.